It is science
We are inundated with decisions, big and small every single day. Research to explain the decision making process found that we look to reduce the effort needed to use in making decisions and come to conclusions offer us a general guide to follow, thereby reducing the effort we must use up. The top three most significant factors that influence our decision making include:
- Past experience – when something positive results from a decision, people are more likely to decide in a similar way, given a similar situation.
Whether good experiences or bad, the choices and decisions we make have been affected by our experiences. So if you can produce an experiential engagement that helps consumers to associate positive thoughts with your business and brand, you develop a decision to buy into your brand.
- Cognitive biases are our thinking patterns based on observations and generalizations which causes individuals lend more credence to expected observations and previous knowledge.
Once target audience has decided they like you, they will assume that what you are offering is in alignment with what they stand for. By creating meaningful and authentic experiential events, you increase loyalty to your business
- Escalation of commitment and sunk outcomes – basically, the more time, money, and effort people have invested in something, the more committed they feel.
What better way to get the public to invest time and energy into your brand than through an unforgettable interaction at a tradeshow exhibit or corporate meeting.
It is art
What makes experiential marketing different is its ability to immerse your target audience into your product, service, or brand by engaging as many senses as possible. Using strategic trade show exhibit design in Greece, we deliver a new level of impact to your messages.
It is the future
Studies reveal that 51% of marketers plan to invest more in experience marketing in 2016, aiming to create a closer bond with customers.
If you would like to nurture the type of engagement that is good for your business, contact Amuse Concept Events for more information.